Chulalongkorn University Theses and Dissertations (Chula ETD)

Other Title (Parallel Title in Other Language of ETD)

ปัจจัยที่มีผลต่อการตัดสินใจของสายการบินในการเข้าร่วมเป็นสมาชิกของสายการบินพันธมิตร: กรณีศึกษาของสายการบินที่ให้บริการแบบเต็มรูปทั่วโลก (full-service carriers)

Year (A.D.)


Document Type

Independent Study

First Advisor

Watcharapong Ratisukpimol


Faculty of Economics (คณะเศรษฐศาสตร์)

Degree Name

Master of Arts

Degree Level

Master's Degree

Degree Discipline

Business and Managerial Economics




This paper illustrates the determinants of airlines’ decision to join global alliances. The author adopted various models and compared a variety of literature reviews to find out supporting ideas of the advantages of forming cooperative alliances. The result shows that airlines with several passengers’ volumes and full-service airlines lead to the participation between airlines with five beneficial emphases – reduction of utility cost, driving growth opportunities through globalization, strengthening market position, improvement of service quality, and enhancing passengers’ loyalty. These all present competitive advantages compared to non-airline alliances. Most collaborations have been joined by international airlines, however, some airline alliances are operated regionally as non-full members. Also, the key success of airline alliances would be searching. Therefore, this study offers a concise approach for an airline seeking strategies to improve efficiency conduct to sustainability.

Included in

Economics Commons



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