Chulalongkorn University Theses and Dissertations (Chula ETD)
Factors affecting airline decision to join alliance: evidence of global full-service carriers (FSCs)
Other Title (Parallel Title in Other Language of ETD)
ปัจจัยที่มีผลต่อการตัดสินใจของสายการบินในการเข้าร่วมเป็นสมาชิกของสายการบินพันธมิตร: กรณีศึกษาของสายการบินที่ให้บริการแบบเต็มรูปทั่วโลก (full-service carriers)
Year (A.D.)
2021
Document Type
Independent Study
First Advisor
Watcharapong Ratisukpimol
Faculty/College
Faculty of Economics (คณะเศรษฐศาสตร์)
Degree Name
Master of Arts
Degree Level
Master's Degree
Degree Discipline
Business and Managerial Economics
DOI
10.58837/CHULA.IS.2021.41
Abstract
This paper illustrates the determinants of airlines’ decision to join global alliances. The author adopted various models and compared a variety of literature reviews to find out supporting ideas of the advantages of forming cooperative alliances. The result shows that airlines with several passengers’ volumes and full-service airlines lead to the participation between airlines with five beneficial emphases – reduction of utility cost, driving growth opportunities through globalization, strengthening market position, improvement of service quality, and enhancing passengers’ loyalty. These all present competitive advantages compared to non-airline alliances. Most collaborations have been joined by international airlines, however, some airline alliances are operated regionally as non-full members. Also, the key success of airline alliances would be searching. Therefore, this study offers a concise approach for an airline seeking strategies to improve efficiency conduct to sustainability.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Benyaapikul, Thikhamporn, "Factors affecting airline decision to join alliance: evidence of global full-service carriers (FSCs)" (2021). Chulalongkorn University Theses and Dissertations (Chula ETD). 7657.
https://digital.car.chula.ac.th/chulaetd/7657