Chulalongkorn University Theses and Dissertations (Chula ETD)
Year (A.D.)
2020
Document Type
Independent Study
First Advisor
Punthumadee Katawandee
Faculty/College
Graduate School (บัณฑิตวิทยาลัย)
Degree Name
Master of Arts
Degree Level
Master's Degree
Degree Discipline
Cultural Management
DOI
10.58837/CHULA.IS.2020.53
Abstract
Over the years, China has gradually become the most important outbound market for international tourism destinations, especially for Thailand. Meanwhile, Thailand's tourism industry is well developed with local characteristics. Tourism has already become an essential sector which has a deep impact on the development of Thailand’s economy. Besides the beautiful natural scenery, Thailand is known as a dream like beautiful tourist paradise, which is closely related to Thailand's unique "Ladyboy Show". Among them, the world-famous singing and dancing performances of Ladyboy Show are more amazing and appeal to many tourists. Ladyboy is one of the highlights and characteristics of Thailand's tourism industry. Ladyboy show and performance has become a must choice for tourists. Therefore, it is more essential and important to know how Chinese tourists understand the Ladyboy Show as a Thai culture, then study Chinese tourists’ motivation to go and see Ladyboy shows in Thai touristic cities as well. Based on studying and analyzing their motivation, we can get the implications for Ladyboy show biz management, and even put forward some practical suggestions for them if there is any limitation
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Wang, Kang, "Understanding Chinese tourists motivation to go and see a ladyboy show in Thai touristic cities" (2020). Chulalongkorn University Theses and Dissertations (Chula ETD). 7566.
https://digital.car.chula.ac.th/chulaetd/7566