Abstract
This research aims to study the need to develop cultural awareness among undergraduate students in Thailand. The sample group comprised 400 undergraduate students under the Office of the Higher Education Commission (OHEC), Ministry of Education, Bangkok, who were recruited by the purposive sampling method. Applied tools used to collect data consisted of a questionnaire which elicited the students’ opinions about critical media literacy, multiculturism, virtual worlds and infographics of undergraduate students, and included a checklist of 45 items, rating scales and open-ended questions. Findings were presented as percentage, mean and standard deviations, and modified Priority Needs Index. The results show the indices needed to develop an instructional model of critical media in multicultural virtual worlds with infographics to enhance cultural awareness among undergraduate students in Thailand. Overall, a comparison of the priority needs index values revealed the average GPA (PNIModified) at a moderate level (PNIModified = 3.17).
Publisher
Faculty of Education, Chulalongkorn University
DOI
10.58837/CHULA.EDUCU.48.4.13
First Page
221
Last Page
235
Recommended Citation
Wiangying, Panchalee and Na-Songkhla, Jaitip
(2020)
"A Needs Assessment Study in Developing Cultural Awareness of Undergraduate Students,"
Journal of Education Studies: Vol. 48:
Iss.
4, Article 13.
DOI: 10.58837/CHULA.EDUCU.48.4.13
Available at:
https://digital.car.chula.ac.th/educujournal/vol48/iss4/13
