Chulalongkorn University Theses and Dissertations (Chula ETD)
Year (A.D.)
2022
Document Type
Independent Study
First Advisor
Bhawan Ruangsilp
Faculty/College
Graduate School (บัณฑิตวิทยาลัย)
Degree Name
Master of Arts
Degree Level
Master's Degree
Degree Discipline
European Studies
DOI
10.58837/CHULA.IS.2022.18
Abstract
The outbreak of the COVID-19 pandemic starting in late 2019 had far-reaching consequences for businesses worldwide, including the renowned food and beverage enterprise Nestlé. This study explores the impact of the pandemic on Nestlé's operations and supply chain, while also examining the company's response to the unprecedented challenges posed by the global health crisis. By adopting a proactive approach, Nestlé successfully navigated through the crisis, adapting its strategies, ensuring the safety of its employees, and addressing the changing consumer demands and market dynamics. This study aims to shed light on Nestlé's resilience and adaptive measures, offering insights into the strategies employed by a prominent European food and beverage enterprise in response to the COVID-19 pandemic.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Zhai, Jiatuan, "The impact of the COVID-19 pandemic on Nestlé enterprise and its response" (2022). Chulalongkorn University Theses and Dissertations (Chula ETD). 8100.
https://digital.car.chula.ac.th/chulaetd/8100