Faculty of Economics (คณะเศรษฐศาสตร์)
Master of Arts
Business and Managerial Economics
With the continuous advancement of Chinese economic system reform, Chinese retail enterprise industry has developed rapidly. At present, Chinese retail enterprises are faced with complex internal and external environment. By taking the famous retail chain enterprise Suning Commerce Group as the case study, this thesis will focus on the typical financing risk, investment risk and capital recovery risk faced by Chinese retail chain enterprises and their causes. This thesis put forward financial risk prevention measures and other technical measures from the perspective of strategy and operation.
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Hu, Jingzhao, "Study on financial risk and prevention of retail chain enterprises – the case of suning commerce group" (2020). Chulalongkorn University Theses and Dissertations (Chula ETD). 7453.