Chulalongkorn University Theses and Dissertations (Chula ETD)

Year (A.D.)


Document Type

Independent Study

First Advisor

Panutat Satchachai


Faculty of Economics (คณะเศรษฐศาสตร์)

Degree Name

Master of Arts

Degree Level

Master's Degree

Degree Discipline

Business and Managerial Economics




With the continuous advancement of Chinese economic system reform, Chinese retail enterprise industry has developed rapidly. At present, Chinese retail enterprises are faced with complex internal and external environment. By taking the famous retail chain enterprise Suning Commerce Group as the case study, this thesis will focus on the typical financing risk, investment risk and capital recovery risk faced by Chinese retail chain enterprises and their causes. This thesis put forward financial risk prevention measures and other technical measures from the perspective of strategy and operation.

Included in

Economics Commons



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