Chulalongkorn University Theses and Dissertations (Chula ETD)
Year (A.D.)
2020
Document Type
Independent Study
First Advisor
Panutat Satchachai
Faculty/College
Faculty of Economics (คณะเศรษฐศาสตร์)
Degree Name
Master of Arts
Degree Level
Master's Degree
Degree Discipline
Business and Managerial Economics
DOI
10.58837/CHULA.IS.2020.37
Abstract
With the continuous advancement of Chinese economic system reform, Chinese retail enterprise industry has developed rapidly. At present, Chinese retail enterprises are faced with complex internal and external environment. By taking the famous retail chain enterprise Suning Commerce Group as the case study, this thesis will focus on the typical financing risk, investment risk and capital recovery risk faced by Chinese retail chain enterprises and their causes. This thesis put forward financial risk prevention measures and other technical measures from the perspective of strategy and operation.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Hu, Jingzhao, "Study on financial risk and prevention of retail chain enterprises – the case of suning commerce group" (2020). Chulalongkorn University Theses and Dissertations (Chula ETD). 7453.
https://digital.car.chula.ac.th/chulaetd/7453