Chulalongkorn University Theses and Dissertations (Chula ETD)

Other Title (Parallel Title in Other Language of ETD)


Year (A.D.)


Document Type

Independent Study

First Advisor

Nipit Wongpunya


Faculty of Economics (คณะเศรษฐศาสตร์)

Degree Name

Master of Arts

Degree Level

Master's Degree

Degree Discipline

Business and Managerial Economics




With the rise of the new digital economy, the concept has started to change the form of career opportunities. Quick and easy sharing of information, which is the most important aspect in the new era, has been the catalyst for the change and development of the business world that enters a digital era. With exponentially growing digital technology, the modern development and utilization of digital technology will have an impact on the career opportunities for the Millennials (Generation Y) in Thailand. The purpose of this study is to assess the impact of modern utilization of digital technology influencing career opportunities for the Millennials (Generation Y) in Thailand, to examine the similarities and differences between undergraduate post-millennials and millennials in the labor force on their characteristics, career, and business aspects in the new digital economic era. The result of this study shows implications for career opportunities with the development of modern digital technology in Thailand, to understand the Millennials’ career perspectives and objectives in the digital era. Millennials in Thailand can adapt to advanced digital technology integration on both lifestyle and career and most of them are confident in their technology capabilities. They often use technology to help get things done faster and helps the work to be more efficient which sequentially leads to more career choices and career opportunities.

Included in

Economics Commons



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