Chulalongkorn University Theses and Dissertations (Chula ETD)
Other Title (Parallel Title in Other Language of ETD)
นวัตกรรมดิจิตัลสมัยใหม่ที่มีอิทธิพลต่อโอกาสทางการงานของกลุ่มคนรุ่นมิลเลนเนียลในประเทศไทย
Year (A.D.)
2019
Document Type
Independent Study
First Advisor
Nipit Wongpunya
Faculty/College
Faculty of Economics (คณะเศรษฐศาสตร์)
Degree Name
Master of Arts
Degree Level
Master's Degree
Degree Discipline
Business and Managerial Economics
DOI
10.58837/CHULA.IS.2019.2
Abstract
With the rise of the new digital economy, the concept has started to change the form of career opportunities. Quick and easy sharing of information, which is the most important aspect in the new era, has been the catalyst for the change and development of the business world that enters a digital era. With exponentially growing digital technology, the modern development and utilization of digital technology will have an impact on the career opportunities for the Millennials (Generation Y) in Thailand. The purpose of this study is to assess the impact of modern utilization of digital technology influencing career opportunities for the Millennials (Generation Y) in Thailand, to examine the similarities and differences between undergraduate post-millennials and millennials in the labor force on their characteristics, career, and business aspects in the new digital economic era. The result of this study shows implications for career opportunities with the development of modern digital technology in Thailand, to understand the Millennials’ career perspectives and objectives in the digital era. Millennials in Thailand can adapt to advanced digital technology integration on both lifestyle and career and most of them are confident in their technology capabilities. They often use technology to help get things done faster and helps the work to be more efficient which sequentially leads to more career choices and career opportunities.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Pongpanichpisarn, Atithaya, "Modern utilization of digital technology influencing career opportunities for the millennials (Generation Y) in Thailand" (2019). Chulalongkorn University Theses and Dissertations (Chula ETD). 6868.
https://digital.car.chula.ac.th/chulaetd/6868