Background: There are several studies about the effect of the pharmaceutical company advertisements. In Thailand, although there are data about physicians’ opinions of drug advertisement on prescribing decisions, there is no data representing physicians’memory on drugs and there prescribing that actually happen.
Faculty of Medicine, Chulalongkorn University
Praneenararat, S and Sangwatanaroj, S.
"elationship of the nine most commonly advertised drugs to drug memory of the first year residents at King Chulalongkorn Memorial Hospital: a cross-sectional analytical study by questionnaire,"
Chulalongkorn Medical Journal: Vol. 57:
3, Article 11.
Available at: https://digital.car.chula.ac.th/clmjournal/vol57/iss3/11