Chulalongkorn University Theses and Dissertations (Chula ETD)

Year (A.D.)


Document Type

Independent Study

First Advisor

Punthumadee Katawandee


Graduate School (บัณฑิตวิทยาลัย)

Degree Name

Master of Arts

Degree Level

Master's Degree

Degree Discipline

Cultural Management




Over the years, China has gradually become the most important outbound market for international tourism destinations, especially for Thailand. Meanwhile, Thailand's tourism industry is well developed with local characteristics. Tourism has already become an essential sector which has a deep impact on the development of Thailand’s economy. Besides the beautiful natural scenery, Thailand is known as a dream like beautiful tourist paradise, which is closely related to Thailand's unique "Ladyboy Show". Among them, the world-famous singing and dancing performances of Ladyboy Show are more amazing and appeal to many tourists. Ladyboy is one of the highlights and characteristics of Thailand's tourism industry. Ladyboy show and performance has become a must choice for tourists. Therefore, it is more essential and important to know how Chinese tourists understand the Ladyboy Show as a Thai culture, then study Chinese tourists’ motivation to go and see Ladyboy shows in Thai touristic cities as well. Based on studying and analyzing their motivation, we can get the implications for Ladyboy show biz management, and even put forward some practical suggestions for them if there is any limitation



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