Chulalongkorn University Theses and Dissertations (Chula ETD)

Other Title (Parallel Title in Other Language of ETD)

การวิเคราะห์ธุรกิจ บริษัท ห้างหุ้นส่วนจำกัด เสาเอกซีเมนต์

Year (A.D.)


Document Type

Independent Study

First Advisor

Chalaiporn Amonvatana


Faculty of Economics (คณะเศรษฐศาสตร์)

Degree Name

Master of Arts

Degree Level

Master's Degree

Degree Discipline

Business and Managerial Economics




It is interesting to see the presence of traditional construction material and supply stores in a competitive market since there are many modern trade construction companies entering the market. This analysis will explore how the local store like Saoake survives and maintains the market share through two main approaches which are SWOT analysis and Porter’s 5 forces model. This research will mention the overall construction industry analysis, the specific analysis and interpretation of Saoake company, study the management of Saoake traditional store, see how Saoake handle with Covid-19 pandemic and recommendations. The study shows that Saoake has adapted well through time period changes, adopted new technology and response to customer needs in order to keep a good relationship with them. The participation of modern trade is a real challenge to Saoake for many years. However, the firm still stands strong in the market.

Included in

Economics Commons



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