Chulalongkorn University Theses and Dissertations (Chula ETD)

Other Title (Parallel Title in Other Language of ETD)

การศึกษาการเลือกปฏิบัติโดยมองแค่บุคลิกภายนอกของเกาหลีใต้ที่แสดงผ่านละครซีรีย์เรื่อง Gangnam Beauty

Year (A.D.)


Document Type


First Advisor

Jirayudh Sinthuphan


Graduate School (บัณฑิตวิทยาลัย)

Degree Name

Master of Arts

Degree Level

Master's Degree

Degree Discipline

Korean Studies




Lookism is a new concept related to the discrimination. It is often described as a physical attractiveness discrimination, where as individual that is up to the beauty standard and considered as attractive are being treated differently than those who is considered ‘unattractive’. The purpose of this study is to analyze the lookism in the daily life in ‘Gangnam Beauty’ drama and how the beauty standard reflected in the daily life can be toxic to certain points using the representation theory of Stuart Hall and the critical discourse analysis to analyze the data through scenes, dialogues and characters. The result of this study shows how the drama ‘Gangnam Beauty’ represented the lookism in daily life and how lookism manages to put pressure on people regarding their appearances. The message of how badly lookism can affect an individual and how it has been overlooked by people due to the beauty standard in the society are well represented through the dialogues and the scenes in the drama.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.