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The Thai Journal of Veterinary Medicine

Abstract

The dairy industry is vital for food security and economic stability, particularly in developing markets such as Thailand. Understanding factors related to production volume and gross margin in dairy processing firms can help inform performance and profitability considerations. Based on Porter’s value chain framework and a perception-based survey approach, this study used document reviews, in-depth interviews with 14 key informants, and an employee perception survey (n = 21) covering 74 relevant factors. Results indicated significant differences across ten activity categories for both production volume (Χ2 = 53.59, df = 9, P < 0.001) and gross margin (Χ2 = 26.89, df = 9, P < 0.001). For production volume, research and development (3.96 ± 0.66), human resources management (3.93 ± 0.63), and external factors (3.82 ± 0.82) had the highest mean perceived importance scores. For gross margin, external factors recorded the highest mean score (3.96 ± 0.81). At the factor level, the Thai government-regulated raw milk price was classified as the most important factor associated with production volume, while fuel prices were the most important factor related to gross margin. Both factors had the highest proportion of “High” and “Very High” responses (90.5%). These findings highlight the importance of aligning internal activities with external conditions within an institutional and policy context. This study provides insights into how institutional and policy constraints shape the way firm-level activities and external conditions are perceived and prioritized, and how these perceptions relate to performance in dairy processing firms in Thailand.

DOI

10.56808/2985-1130.4029

First Page

1

Last Page

16

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