Evaluation of Language Functions Used by Thai Business People

Authors

Ruja Pholsward

Publication Date

2003-12-01

Abstract

The paper reports the evaluation of language functions used by Thai business people, with an emphasis on the language functions of disagreeing, apologizing, questioning, and expressing politeness. The subjects in the study were Thai business people enrolled in a graduate course in language functions for business communication offered at the University of the Thai Chamber of Commerce. They were trained how to use accurate and appropriate forms to function in various business interactions that prompt disagreeing, apologizing, questioning, and expressing various degrees of politeness in their communication tasks. Their performances were evaluated in three stages: (1) Preparation Stage which requires scripts for oral delivery with an emphasis on the linear pattern of development of ideas, (2) Oral Delivery Stage which utilizes criteria on content appeal, language forms, organization, and opening and closing techniques, and (3) Feedback Stage which gives the instructor and peer evaluation on presentation techniques. Through these three stages of evaluation, the subjects' use of the target language functions was evaluated, their language performances were analyzed and the results were concluded. Pedagogical implications of the study will be discussed.

DOI

10.58837/CHULA.PASAA.34.1.1

First Page

1

Last Page

12

Recommended Citation

Pholsward, Ruja (2003) "Evaluation of Language Functions Used by Thai Business People," PASAA: Vol. 34: Iss. 1, Article 1.
DOI: 10.58837/CHULA.PASAA.34.1.1
Available at: https://digital.car.chula.ac.th/pasaa/vol34/iss1/1