Chulalongkorn University Theses and Dissertations (Chula ETD)

Other Title (Parallel Title in Other Language of ETD)

การผสมผสานของกลยุทธ์โฆษณาที่ถูกสร้างโดยนักโฆษณาส่งผลต่อรายได้ในด้านสื่อมวลชนหรือไม่: กรณีศึกษาของบริษัท บีทีเอส กรุ๊ป โฮลดิ้งส์ จำกัด (มหาชน)

Year (A.D.)


Document Type

Independent Study

First Advisor

San Sampattavanija


Faculty of Economics (คณะเศรษฐศาสตร์)

Degree Name

Master of Arts

Degree Level

Master's Degree

Degree Discipline

Business and Managerial Economics




The objective of this paper is to prioritize importance of synergistic advertising attempts which is shown by the increased media revenue of a business house. For the past few years, there has been drastic shift on how the companies advertise, and each competing company are trying to draw the user’s attention towards their product. Thus, this research paper portrays how the modern Marketing Intelligence works, why using both the online & offline advertising in one platform together is crucial in today’s advertising world. This has been shown by collecting, compiling, analyzing real time data from an existing entity. The result has been reflected when the Media Revenue of the entity has increased significantly, after embedding both offline & online advertising in a single platform.

Included in

Economics Commons



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.