Chulalongkorn University Theses and Dissertations (Chula ETD)

Other Title (Parallel Title in Other Language of ETD)

อะไรอยู่เบื้องหลังการเลือกงานของgeneration Z ในประเทศไทย

Year (A.D.)


Document Type

Independent Study

First Advisor

Nipit Wongpunya


Faculty of Economics (คณะเศรษฐศาสตร์)

Degree Name

Master of Arts

Degree Level

Master's Degree

Degree Discipline

Business and Managerial Economics




Today's labor market mainly belongs to four generations which are Baby boomers generation, Generation X, Millennials, and Post-millennials or generation Z. This research focuses on generation Z who have a different mindset from the previous generations and they will become a main workforce in the future while the Baby boomer generation is retiring in no time. In the modernized society, companies give high priority to technology in operating their business. Generation Z is a group of people born after 1995 and referred to people who grew up with technology. Consequently, it is obviously observed that they will bring new innovations to organizations and make organizational works more effective and efficient. This research aims to determine what is behind the choice of generation Z professionals in Thailand by using a factor analysis method in the statistic program (SPSS). Moreover, a t-test was used to verify or reject a null hypothesis in perspective toward job selection between males and females. The research was conducted by collecting quantitative data on a sample of 194 respondents through an online questionnaire. It was found that there are five motivation factors behind the decision of job selection in generation Z. Besides, this research is more likely to be useful for organizations and human resource managers who are screening or finding younger workforce applicants. Moreover, the result implicit a significant consideration of job selection in generation Z.

Included in

Economics Commons



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