Inside Chinese business

Authors

Raymund Sisenando Mercado

Publication Date

2024

Abstract

The book helps managers or anyone have a clearer understanding of Chinese business from its cultural perspective mostly from its history and philosophy. Managers or anyone will also better understand how Chinese business is conducted as rooted from their societal experiences such as social hardships, colonization, and other major events in the nation’s history. One is guided that conducting Chinese business revolves mostly on family, reciprocity, relationships, and trust; an extended web like networking; and the ability to sense the meaning of indirect answers or “reading between the lines.” The success in conducting Chinese business relies also on the excellent working relationship with a local partner, establishing very strong understanding of each other and mutual respect, and goodwill within the industry and with the community.

First Page

90

Last Page

95

Recommended Citation

Sisenando Mercado, Raymund (2024) "Inside Chinese business," Asian Review: Vol. 37: No. 2, Article 5.
Available at: https://digital.car.chula.ac.th/arv/vol37/iss2/5