Enhancing Urban Tourism in Bangkok: Challenges and Opportunities

Authors

Pechladda Pechpakdee

Publication Date

2024

Abstract

his research aims to investigate the interplay between urban development and urban tourism in Bangkok by identifying challenges, potentials, and opportunities for enhancing the city’s appeal. Utilizing a mixed-methods approach, the study incorporates foreign tourist questionnaires, stakeholder interviews, and online open data analysis from prominent travel platforms. The findings reveal that, despite numerous clusters of tourist attractions and facilities, mobility infrastructure emerges as the most significant challenge for urban tourism and development in Bangkok. The study recom-mends concentrating on the development of primary attractions, secondary support facilities, and additional elements for conve-nient mobility to address these challenges. By acknowledging the strengths of Bangkok’s diverse tourist attraction clusters and their proximity to primary and secondary elements, the research underscores the need for improved mobility facilities for tourists. This study contributes valuable insights into the challenges cities face in promoting urban tourism and empha-sizes the critical role of mobility infrastructure for Bangkok Metropolitan Administration (BMA).

DOI

10.14456/arv.2024.3

First Page

53

Last Page

84

Recommended Citation

Pechpakdee, Pechladda (2024) "Enhancing Urban Tourism in Bangkok: Challenges and Opportunities," Asian Review: Vol. 37: No. 1, Article 4.
DOI: 10.14456/arv.2024.3
Available at: https://digital.car.chula.ac.th/arv/vol37/iss1/4