NAKHARA (Journal of Environmental Design and Planning)

Publication Date



This paper identifies the influences of environmental characteristics and personal factors on preference and willingness to pay (WTP) for the physical development of a streetscape, and the relationshipbetween preference and WTP. A questionnaire with computerized montage pictures portraying streetscape development solutions was used to collect data from 440 respondents in Chiang Mai city. Tobit models were formed to analyze the preference and WTP dependent variables with environmental and personal characteristic variables. The results revealed differences in patterns as well as influencing factors of preference and WTP for the development solutions. Preference was significantly influenced only by environmental variables, while WTP was significantly influenced by preference and the personal characteristic variables.

First Page


Last Page




To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.