NAKHARA (Journal of Environmental Design and Planning)
Publication Date
2018-06-01
Abstract
This paper identifies the influences of environmental characteristics and personal factors on preference and willingness to pay (WTP) for the physical development of a streetscape, and the relationshipbetween preference and WTP. A questionnaire with computerized montage pictures portraying streetscape development solutions was used to collect data from 440 respondents in Chiang Mai city. Tobit models were formed to analyze the preference and WTP dependent variables with environmental and personal characteristic variables. The results revealed differences in patterns as well as influencing factors of preference and WTP for the development solutions. Preference was significantly influenced only by environmental variables, while WTP was significantly influenced by preference and the personal characteristic variables.
First Page
79
Last Page
94
Recommended Citation
Lekagul, Apichoke
(2018)
"Differences in Patterns and Factors Influencing Preference and Willingness to Pay for Physical Developments of a Streetscape in the Old Town of Chiang Mai, Thailand,"
NAKHARA (Journal of Environmental Design and Planning): Vol. 14:
No.
1, Article 6.
Available at:
https://digital.car.chula.ac.th/nakhara/vol14/iss1/6