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NAKHARA (Journal of Environmental Design and Planning)

Publication Date

2016-01-01

Abstract

This research examines the phenomenon of Thai Buddhist elements for spiritual rituals in Bangkok malls. Today, religious settings are not only located in temples or churches, but they are also occasionallyrelocated to commercial spaces such as malls. This reflects the effort to bring the religion closer to the community and to use religion-related activities as a magnet that draws attention to the mall itself. Accordingly, this research explores the influences behind such happenings, which include spiritual beliefs, cultural practices of commercial spaces and marketing strategies. This phenomenon also leads to a wider aspect regarding the role of a mall in its community and space usages those went beyond commercial purposes.

First Page

69

Last Page

84

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