•  
  •  
 

Manusya, Journal of Humanities

Publication Date

2016-01-01

Abstract

The present study explores the patterns of language use and the influence of English on the shop names in the linguistic landscape of Si Yan market, a local commercial neighborhood in Bangkok, Thailand with respect to script, lexicon and syntax. Using photographs and interviews with the business owners as sources of data, analysis of the language in shop names showed that a combination of Thai script, lexicon and syntax were found most often, followed by shop names with a mix of Thai and English script, lexicon and/or syntax. Shop names written with English script, lexicon and syntax were a distant third. Shop names written in English script with Thai lexicon or syntax were not found in the area. The interviews with the business owners revealed that most of the creators of the shop names with a combination of Thai and English script, lexicon or syntax were not aware of the presence of English in the shop names. This study suggests that English lexical borrowing and the hybridization of language provide evidence not only of the globalization of English but also of the subconscious nature of the pervasive influence of English on Thai.

First Page

26

Last Page

37

Download

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.