Manusya, Journal of Humanities

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Persuasion is key to a successful advertisement. Persuasive advertisement is an art in using linguistic strategy to convince consumers. This studies aims to study persuasion language used in advertisement based on data collected from printed media as magazines and newspaper. From the study, there are several techniques for persuasion; use of noun to include the readers, use of quantifiers "about", "every" and "many" to indicate high credibility of services and products, repetition for emphasis on quality of product and service, and directive speech act to convince the audience.

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