The Representation of Consumerism and Identity Formation in Contemporary Thai Literature

Authors

Suradech Chotiudompant

Publication Date

2013-01-01

Abstract

As contemporary Thai society has become deeply enmeshed in consumerism and capitalism, with consumption now having been integrated as a way of life, Thai literature, especially those short stories written in the past decade, has touched upon the issue of consumerism in various degrees and aspects. This essay aims to investigate two major issues. Firstly, it aims to analyze how these short stories represent consumerism, especially its mechanisms that affect the daily lives of Thai people and their relationships. Secondly, it aims to shed light on the relationship between consumerism and identity politics as it appears in these short stories, and especially how consumerism both contradictorily liberates and constrains identity formation.

First Page

83

Last Page

96

Recommended Citation

Chotiudompant, Suradech (2013) "The Representation of Consumerism and Identity Formation in Contemporary Thai Literature," Manusya, Journal of Humanities: Vol. 16: No. 1, Article 5.
Available at: https://digital.car.chula.ac.th/manusya/vol16/iss1/5