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Journal of Urban Culture Research

Publication Date

2026

Abstract

Tier 2 films, specifically those designed for the local audience, play a vital role in Thailand. The research has two objectives: 1) to analyze the process of Tier 2 Thai films in alignment with the concept of the 'forest surrounding the city' strategy, and 2) to propose a model for community development and economic value creation within the Thai film industry based on the 'forest surrounding the city' strategy. The research reveals that the majority of Tier 2 Thai films apply the strategy through storytelling and character creation, focusing on local narratives that portray a simple and uncomplicated life. These films emphasize elements such as fun, humor, and the struggle against the power of money and the insincerity of urban society. Furthermore, Tier 2 Thai films contribute significantly to community development and economic value creation through key cinematic elements, including scenes, language, costumes, and the incorporation of music, art, and culture.

DOI

10.14456/jucr.2026.8

First Page

125

Last Page

141

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