Case Study of Essential Character Design Elements to Communicate the Identityof the UNESCO Creative City of Gastronomy – Phetchaburi, Thailand

Authors

• Vorapoj Songcharoen
• Chalermporn Siriwichai
• Sonsawan Homwiseswongsa
• Damian Fox
• Sakda Songcharoen

Publication Date

2024

Abstract

Character design plays a vital role in design, particularly, in the UNESCO Creative City of Gastronomy. This specialized design represents the values, culture, people, lifestyles, and products associated with the city. It is essential to consider how a global audience perceives the intended message. To explore this, a thorough analysis was conducted, evaluating the design of 24 characters from the Phetchaburi Mascot and Creative City Logo: International Design Competition 2021. The winning character was selected to promote Phetchaburi for the UNESCO Creative City of Gastronomy campaign and various tourism initiatives. The primary aim of this research is to identify design configurations that effectively communicate the identity of the UNESCO Creative City of Gastronomy, using Phetchaburi as a case study. The resulting design attributes can provide valuable insights for future character design applications and city mascots aspiring to join the UNESCO Creative City Network.

DOI

10.14456/jucr.2024.29

First Page

229

Last Page

253

Recommended Citation

Songcharoen, Vorapoj; Siriwichai, Chalermporn; Homwiseswongsa, Sonsawan; Fox, Damian; and Songcharoen, Sakda (2024) "Case Study of Essential Character Design Elements to Communicate the Identityof the UNESCO Creative City of Gastronomy – Phetchaburi, Thailand," Journal of Urban Culture Research: Vol. 29, Article 15.
DOI: 10.14456/jucr.2024.29
Available at: https://digital.car.chula.ac.th/jucr/vol29/iss1/15