The Sociological Approach as a Driver of Change in the Traditional Wedding Attire of West Sumatra Indonesia : An Aesthetic Analysis

Authors

• Rahayu Purnama
• Suryawati -
• Vivi Radiona
• Melly Prabawati

Publication Date

2023

Abstract

The rapid development of the modern era brings unavoidable concept shifts and poses challenges, especially in fashion. The objectives of this study are: 1) to examine the understanding of fashion designers, fashion stylists, clothing rentals, and customers; 2) to evaluate the aesthetics of Minangkabau wedding attire; 3) to analyze the driver's of changes in the design aesthetics elements of traditional wedding attire based on the sociological approach theory by Arnold Hauser. This study uses a mixed-method through open-ended structured questions and focuses group discussions with a descriptive approach. The findings of this study are to determine the driving force and aspects of aesthetic changes in traditional clothing. This study proposes a conceptual framework for a sociological approach of fashion adapted from Arnold Hauser's Theory. The results showed that self-concepts in fashion design, socio-cultural changes in clothing, the role of fashion and new inventions are drivers of changes in traditional clothing aesthetics.

DOI

10.14456/jucr.2023.22

First Page

46

Last Page

63

Recommended Citation

Purnama, Rahayu; -, Suryawati; Radiona, Vivi; and Prabawati, Melly (2023) "The Sociological Approach as a Driver of Change in the Traditional Wedding Attire of West Sumatra Indonesia : An Aesthetic Analysis," Journal of Urban Culture Research: Vol. 27, Article 4.
DOI: 10.14456/jucr.2023.22
Available at: https://digital.car.chula.ac.th/jucr/vol27/iss1/4