Visual Game Character Design to Engage Generation Z in an Effort to Develop Anti-Corruption Behavior in Indonesian Society

Authors

• Eva Y
• Noversar Jamarun MS
• Ari Leo B3
• Cameron Malik

Publication Date

2022

Abstract

This article aims to discuss the visual design of characters in a digital game about corruption and is intended to raise awareness of the danger of it for the Z generation. A visual character "in-game" is a better vehicle for spreading an anti-corruption message as each character has a different background and storyline representing their role and skills in a mission. The character, especially the villain figure, is based on a true story of a corruption case with a bit of modification, to make the message more easily absorbed by Gen Z players in Indonesia. Moreover, the main character in the game, Clapto Bandit Agent, is inspired by a Gen Z imaginary figure. The game would be played with teamwork to represent the values of the traditional game in which each player has a different role. They can feel like an agent (hero) who catches the corruptor who ruined their country.

DOI

10.14456/jucr.2022.21

First Page

64

Last Page

82

Recommended Citation

Y, Eva; Jamarun MS, Noversar; Leo B3, Ari; and Malik, Cameron (2022) "Visual Game Character Design to Engage Generation Z in an Effort to Develop Anti-Corruption Behavior in Indonesian Society," Journal of Urban Culture Research: Vol. 25, Article 6.
DOI: 10.14456/jucr.2022.21
Available at: https://digital.car.chula.ac.th/jucr/vol25/iss1/6