•  
  •  
 

Journal of Urban Culture Research

Publication Date

2022

Abstract

Aging populations are increasing significantly worldwide, thereby generating aging societies. Certain product categories that interest elderly women in Bangkok include healthcare, lifestyle fashion, and culture. Cultural heritage are recognized as an important tool that can promote products and brand image. Fashion collection design based on cultural heritage concepts or storytelling have more opportunities to succeed in the fashion market. This research investigates two main points: (1) elderly women’s needs and preferences for fashion products and (2) conceptual guidelines for designing a fashion collection based on Thai cultural heritage. The sample population of this study included 439 elderly women from Bangkok. Our findings proposed conceptual guidelines, with three possible approaches to designing a fashion collection for older women: modern-minimal, luxury-feminine and Boho-ethnic styles. This study includes an implementation of the guidelines with eight prototype outfits.

DOI

10.14456/jucr.2022.7

First Page

116

Last Page

134

Download

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.