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Abstract

The main objectives of this quantitative and qualitative study were to guage the awareness of students studying commucation arts in private higher education institutions concerning CCPR, to determine the factors that affected the development of CCPR, to obtain information about the awareness of CCPR, 383 students studying communication arts were asked to cpmplete the questionnaire. Thirty-six administrators and instructors from nine private higher education institutions were interviewd in-depth to obtain information about the factors affecting the development of CCPR. The results are as follows: Students’ awareness about CCPR in general was high. In terms of itemization, the productive and critical aspects were high followed by responsible creative and respectively. In addition, the size of the institution affected students’ awareness in that big and medium-sized institutions greatly affected their students’ awareness, respectively while a small institution averagely. The factors affecting the developing of CCPR were administrators by sub-factors; policy attitude, instructor by sub-factors; values teaching program, students by sub-factors; position background attitude and extra-curricular by activities both in class and everyday life.

Publisher

Faculty of Education, Chulalongkorn University

DOI

10.58837/CHULA.EDUCU.47.4.2

First Page

22

Last Page

37

Included in

Education Commons

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